ARIZONA TILE
PRODUCT CATALOG SYSTEM
Asset Organization
Graphic Standards
Written Content
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With a wide array of product offerings, Arizona Tile needed a system for recording and sharing the unique details and narratives for a 300+ natural stone and manufactured tile product catalog. The system needed to be on-brand with sheets that could function on their own as well as cohesively in a set, and include enough content that it could support internal employees, independent contractors, and customers. The outcome is a design and content framework that is as flexible as it is restrained, supporting all various material types and narrative structures, that can be shared digitally or in print, as individual tear sheets or as a catalog.
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Project for Arizona Tile
Photography by Arizona Tile