Whole Foods Market
Victoria, British Columbia
Shaped by a storied heritage and the iconic aesthetics of a seaside community, the retail space was molded into an eclectic, modern market defined by distinct storefronts akin to local artisan shops. Classic typography, coastal hues, and contemporary graphics were overlaid rich textures to capture the spirit of the locale.
Client
Whole Foods Market, Pacific Northwest
Role
Design Direction / Graphic Design
Services
Experiential Graphic Design, Graphics, Store Identity, Placemaking, Signage and Wayfinding, Visioning
Firm
Thread Collaborative












