Whole Foods Market

Eugene, Oregon

Natural wood, subtly collegiate typography, modern symbols, and an earthy spectrum of hues shaped a retail experience that celebrates the local university’s track and field lore, and its rich heritage in the production of lumber and agriculture.

Client
Whole Foods Market, Pacific Northwest

Role
Design Direction / Graphic Design

Services
Experiential Graphic Design, Graphics, Store Identity, Placemaking, Signage and Wayfinding, Visioning

Firm
Thread Collaborative

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