Whole Foods Market
Eugene, Oregon
Natural wood, subtly collegiate typography, modern symbols, and an earthy spectrum of hues shaped a retail experience that celebrates the local university’s track and field lore, and its rich heritage in the production of lumber and agriculture.
Client
Whole Foods Market, Pacific Northwest
Role
Design Direction / Graphic Design
Services
Experiential Graphic Design, Graphics, Store Identity, Placemaking, Signage and Wayfinding, Visioning
Firm
Thread Collaborative











